Amazon is struggling to make online grocery profitable
Anchor Admin
December 20, 2018
Although Amazon leads online grocery sales, supermarkets that offer e-commerce options are seeing bigger baskets and more frequent trips, according to consulting firm Brick Meets Click.
Households surveyed by the firm that buy groceries from Amazon did so 1.6 times per month and spend an average of $46 per order, while those that use grocery pickup or delivery orders do so 1.9 times per month and spend an average of $105 per order. On a monthly basis, shoppers that use supermarket delivery and pickup services spend $200 compared to just $74 among Amazon grocery shoppers.
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